As so eloquently put by Frogman.
Steam is a fantastic example of this. Big media really need to start thinking outside of the box, get with the times, and comprehend fully the changing landscape.
Creative media developers also need to realise that increasingly large numbers of what would once have been considered ‘lay people’ are now very much competent in the use of complex creative software, only they don’t have the budgets of professional studios to be able to afford the absurd price tags attached to products such as Photoshop and Macromedia software.
“So why does the MPAA lie?
As always, it’s about control. They don’t like being pressured by such innovation. They don’t like having to adapt and to change. So they attack any new form of innovation and brand it as piracy — just as they did with the VCR. Of course, amusingly, it’s now that same home movie revenue which they fear losing. Yet if the MPAA had had its way 30 years ago, there would be no home movie market from which to lose revenue. Because, just a few short decades ago, the MPAA insisted that such a market would kill Hollywood. ”
“[T]he alarming notices turned a lot of Siri owners into a massive public beta-testing team—which is fantastic—and a lot of good data has emerged. It challenges the idea that Siri or Apple itself alone is “sexist,” but reveals a lot about how these things are embedded in both computers and culture. Or more accurately, in computers by culture.”
Exactly the response I was hoping for. I found Siri’s difficulties with abortion important and fascinating, but not because it revealed some secret anti-reproductive health agenda on the part of Apple. No, it’s important because it says a lot about accessibility of information, and how technology is changing that in some big ways.
Check out the link, there’s some great stuff there.